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$517.5 million

state and local tax revenue


70,200 Iowa jobs

supported directly by visitor spending


$8.99 billion

annual Iowa Tourism impact



The Travel Federation of Iowa (TFI) is a statewide, grassroots organization dedicated to growing Iowa’s tourism industry through advocacy and education.

2022 Priorities

  • Strengthen and enforce the lodging tax.
  • Invest in funding for the Iowa Tourism Office and tourism marketing.
  • Support Iowa’s current August 23 school start date.

Iowa Tourism Fast Facts

Tourism in Iowa is about more than places to visit; it’s jobs, economic growth, quality of life, and revenue generation. It’s about investing in Iowa’s future. Iowa’s tourism and travel industry asks for your support and investment. In turn we offer revenue for the state that can be invested in roads, schools and community development.

Legislative Showcase

Join us at this year’s #ThisIsIowa Legislative Showcase held on Tuesday, February 1, 2022 from 5 – 7:30 PM at the Iowa State Fairgrounds (Elwell Family Food Center). Share with legislators the impact tourism makes on the State of Iowa.

Total tax revenue generated by domestic travel increased 2.7% from 2017 to 2018.

The average length of stay for travelers to Iowa is 3.8 days.

Tourism impact has increased 5.8% from 2017.

Over 175,000 international travelers visited Iowa in 2018.